Top Three: Petya Savova

In Top Three we ask people from the advertising industry, which are their three all-time-favourite Bulgarian ads. They may be favourite, because of cutting-edge creative, astonishing production, great results or just a peculiar personal story around their making. Peya Savova: It is deadly difficult for me to reduce them to 3, so I will cheat and share more. And why exactly these? Because I won't forget the first time I watched them, how much fun I had, how I argued with colleagues who wouldn't appreciate the idea, the art direction, the execution, the story. And last but not least, because these are a small part of the videos that inspired me, to be better at what I do. Wonderful art direction Golden Ticket / Sofia Film Fest / guts&brainsDDB One more. 20th Sofia Film Fest / guts&braindDDB I still believe that these series were underestimated at the FARA advertising festival. Table Tennis inspired by David Linch / Sofia Film Fest/ guts&braindDDB It seems like in the past, when we didn't know how to make commercial by the book, we were bolder and had more fun. Mtel / Demner, Merlicek & Bergmann Just because it's cool. Rise up / The Smarts When the agency went the extra mile with the Bulgarian dialects. Veda Bulgarica - The defenders / Noble Graphics Because I love Rado Bimbalov, who hides in the video and behind it. Lyon sausage - Leki 45 / Mullen Lowe Swing * * *