Top Three: Momchil Zakhariev

In Top Three we ask people from the advertising industry, which are their three all-time-favourite Bulgarian ads. They may be favourite, because of cutting-edge creative, astonishing production, great results or just a peculiar personal story around their making.

You can find more about Momchil in his interview for bgReklamist.

I will share three ads made in the last year, that I like:

1. Efbet (Saatchi & Saatchi Sofia)

Because they've turned one of the most popular gossips in the sports yellow press into an ad-campaign. And have managed to convince the celebrities in this "love triangle" not only to take part in it, but also to laugh at themselves.

2. Kasaba (MAD Stories) Because they took advantage of a significant moment and filmed it from the first and only try.

3. Green Peace (Wunderman Thompson Sofia)

Because they've managed to visualise a problem that still seems abstract to many people and especially to those who should be working to solve it.

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