After learning that a junior strategist pays a senior strategist for mentoring, Zoe Scaman (@zoescaman), founder of the strategic agency Bodacious, erupts in fair anger and together with Robin Frost (@robynhfrost), a senior creative at TBWA\Chiat\Day New York, creates a simple shared Google file in which any experienced advertiser in the world can leave their contacts, offering free mentoring.
In literally few hours the list is filled with specialists from all over the globe ready to share their experience with a mentee. The opening page of the list also states the definite position of Zoe and Robin:
Mentoring should always be a pay-it-forward offering that we give to juniors who are in need of support, a sounding board, a form of accountability, or just a shoulder to cry on (because this industry can be fucking brutal).
You should never, ever pay for a mentor, full stop.
The file is here. You can sign up as a mentor or find your mentor right away.
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